Wednesday, February 29, 2012

Back in the Alternative Apparel Groove

Alternative Apparel is back in stock!!! The classic hoodies are back, along with fantastic new tanks. In celebration, we sort of, not really, wrote this song. Any similarities to the KISS classic "Back in the New York Groove" is intentional.

Here you are, and in this city
with a fistful of $36-$52 dollars
And baby you better believe

We're back, back in the Alternative groove
We're back, back in the Alternative groove
We're back, back in the Alternative groove

Thanks guys! We could make art like this all day. But let's talk turkey, or rather AlternativeAdd Image because we are in love!

The classic hoodies are back, of course, in red, cobalt, vintage black and this snazzy little colorblock number ($46- $52). This much agreed 'greatest hoodie of all time' is made in a unisex size so defiantly get a smaller size down than you are used to.

The classic Zion Linen Tank in Vintage Black and Tan Mini Stripe ($36).

New Pocket Zion Tank in Coral and Cobalt Chevron. Adorable... ($38-obsessed with this one!)

xoxo-Shopgirl A


  1. hi, do u mind sharing the size for the white-striped one? 34b for reference, do u have a suggestion? size up/down, etc.. ty so much!

  2. The Classic Zion tank in white/tan stripe we have a Medium & Large. The Pocket Zion tank in coral stripe we have a Small & Medium available. Alternative runs very true to size. The fit on the tank is slightly oversized. Hope that helps! Let us know if u want one we can ship it for you. Also, check out our online store for more details: